The Company Bang & Olufsen
Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal.
Bang & Olufsen was founded in 1925 in Struer, a small town in the north western part of Denmark, by two enterprising young engineers, Peter Bang and Svend Olufsen. They created the business that was to become an international design icon and a global symbol of audio-visual excellence.
Today Bang & Olufsen is world renowned for its distinctive range of quality televisions, music systems and high-performance loudspeakers; products that combine technological excellence with emotional appeal in a sensational design language.
Bang & Olufsen products are sold mainly by an extensive, independent retail network across more than 100 countries. The majority of these retailers are concept stores, which exclusively sell Bang & Olufsen products.
Besides entertainment products for the home environment, Bang & Olufsen applies it acoustic skills and design competences in creating high-performance sound systems for the high-end car industry, bringing the entertainment experience to a new level.
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Aalborg University's involvement has been instrumental in the organizing of the camp. The university is acknowledged for their international study environment and range of highly innovative study programmes and research within the Natural Sciences, Engineering, Social Sciences and Humanities.
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Struer Municipality has been a great support to The Innovation Camp, which is a testament to their vision of a further development of Struer City's internationalization.
Struer is characterised by the beautiful nature, their 124 km of coastline and their inspiring international environment.
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For more than half a century, the world has recognized that Denmark holds a leading position within sound technology, because of Bang & Olufsen, and numerous other smaller industries working with audio technology in the vicinity of Struer, which has led the city to become The City of Sound.
Sound will help the municipality create new and smart solutions and to facilitate the challenges in our core services. We want to let the Municipality of Struer become a test lab for companies and universities.
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The Central Region of Denmark has shown tremendous support to The Innovation Camp as a testament to their engagement of furthering the regional business development.
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